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Meanwhile, Zoosk’s newer product Lively is hoping to capitalize on video to bring more people to its app.Launched last summer as a product from the company’s R&D group, Zoosk Labs, Lively had adopted video from the get-go.This helps users instantly feel more comfortable, the company explains, without having to worry about what they look like right away.

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Bumble says it decided to hold the feature back because it would make more sense from an engineering perspective to launch it in the rebuilt app arriving this fall.

That version of the app will support Bumble Bizz, but will also introduce features that let you craft different profiles for dating, friends, and professional networking.

[gallery ids="1508859,1508860,1508861,1508862,1508863,1508864"] In the updated app, users will be able to pick a topic and start chatting with others who are also available to chat.

But unlike with Lively’s profile videos, the chat feature allows users to start their session with their screen blurred.

Shortly after, Bumble will roll out its own video support as well.

Announced in January, Bumble VID will allow users to share video “stories” on their profile.

The company says users can add videos up to 30 seconds long, by pulling from those that already exist on their phone.

However, it’s shying away from short-form, disappearing videos like those found in Instagram, Snapchat, or Messenger “Stories.” In fact, Hinge will not prompt people to take a front-facing video at all, only those pre-recorded or previously shared to Facebook or Instagram.

“We’re hoping to create an overall experience where people can feel more relaxed being themselves, and more excited to meet and get to know other people.” This feature will push Lively beyond dating to help users just generally meet new people. Top dating apps like Tinder, Bumble and others have also adopted friend-finding features as of late, as they become more like social networks.

And Bumble is preparing to launch into professional networking in September, with the debut of Bumble Bizz.

Now, Zoosk is pushing the bar even further in terms of video with the launch of live video chat.

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